It wasn’t until 1972 that Nintendo used their prior experience with the Beam Gun to create the Shooting Gallery for the Magnavox Odyssey, officially marking Nintendo’s first foray into video games. Toy-tally Awesome Ideas The Legendary Gunpei YokoiĪt first they were making standard stuff, chess, majong and other classic board games, however they also started dabbling in electronic toys, including the Beam Gun which is considered one of the earliest examples of an affordable light gun.ĭespite featuring similar technology, this wasn’t your typical video game light gun though, and instead had you shoot a target on a physical toy which made it fall over. The head of this new unit? None other than Gunpei Yokoi, who happened to have a knack for manufacturing creative products. In order to stay ahead of the curve they went through a huge restructuring, putting more effort into the development of new products, and one of these new development teams was going to be focused on toys. The company was starting to struggle due to the demand for playing cards dropping due to more variety in other hobbies such as the rise of pachinko machines and better access to other social activities like bowling. Things started to turn for the company though in 1965 when they hired a man named Gunpei Yokoi. Nintendo is a much older company than most people realise, being founded all the way back in 1889 and initially being a manufacturer of different types of playing cards. Why Did The Later Game & Watch Devices Not Sell Well?.Game & Flop – The Ideas That Didn’t Work As Well.
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